Why You Need To Undertake Seminar Promoting
It is said that in today’s fast moving world, it is easy for individuals to give you their money compared to them giving you their time. With this said, it is common to come across the line of a given seminar who’s turnout was low. The common assumption that ends up arising is that there is a lack of interest. On the contrary, what is usually the case is that the intent of the seminar was missed during its marketing. As a result, the money spent and time put in the seminar often ends not being recuperated back as thought.
When it comes to seminar marketing, getting the time right might just prove to be either your success or downfall. Of all the seminars that ended up registering low turnouts, it is usually due to timing. Let us consider a short seminar taking place in April as an example. Twelve weeks to the seminar, well-crafted letters are sent to the attendees by the seminar marketers. As a rule of thumb, it is stated that the short the seminar, the shorter the announcement period should be since the seminar is short. Putting this into consideration, the optimal timing for sending the letters would be from two to four weeks.
The timing is just right but have the correct attendees been served with the letters of invitation? One should ensure that a proper research is put into the target list of attendances. For demonstration, lets purport that networking in technology is what will be featured in the seminar. Despite the topic being well thought out and the mailing packages, the recipients of the mails end up on software developers rather than network administrators. Definitely it is not a brainer that the attendance rate will be dismal to say the least. By conducting a proper identification of the targeted mailing list then the seminar might have not been unsuccessful.
Marketing partners are often not considered as a way of getting more attendees. By bringing another partner in marketing a seminar, both parties can pool their resources together. By having a unified resource pool, it means that more attendees can be reached with increased mailing list. In order that the event may seem more relevant to the attendees, having a list of presenters makes this possible.
On the subject of payment, most seminar marketer tend to feel that the seminar should be free. Since the event has not payment to be done, the seriousness of the event tends to be taken lightly. Attendees whom consider the event as serious often pay the fee in order to attend. In return to monetary terms attendees expect to gain value. Should the seminar be able to deliver on its stated value, then one is able to build a reputation on which people can rely on. In spite of this, free seminar can be as successful as well. Provided that the factors of seminar marketing are adhered to then one is less likely to fail.